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Tim Alpe

Tim Alpe


Redbox Storage

Tim Alpe is the Chief Executive Officer for RedBox Storage (RBS), established in Hong Kong since 2007. Prior to joining RBS, for nearly two decades Tim has proactively set out to disrupt the traditional hospitality model, both in Hong Kong and abroad. As a global citizen, his professional experience spans New Zealand, Mainland China, the United Kingdom, Macau, and Hong Kong including several preopening, rebranding and conceptualisation assignments for such brands as the InterContinental Hotels Group’s Crowne Plaza and Holiday Inn Express brands, and the Ovolo Hotels Group.

Alpe has a detailed understanding of all facets of management from the ground up to regional level roles, covering sales and revenue, general management, development, and commercial leadership. As CEO for RBS, he is amplifying the visibility of the brand and diversifying consumer segments whilst differentiating product offerings to grow both locally and regionally as a leader in storage.

Holding an Applied Hospitality & Tourism Management degree, Tim formerly served as the Chief Operating Officer of Ovolo Group Hong Kong & Indonesia.