TRAINING SEMINARS

This year we have arranged 3 different seminars for you and your team to join. They will be hosting simultaneously therefore you will need to select which one to go. 

Speak to one of us to learn more and how you can book at heilylai@selfstorageasia.org

OPTION 1: 
Marketing Strategy for the Self Storage Industry

Speakers:
Michael Dogger, CEO at R6 Digital and Sitelink International
Stephen Hughes, Chief Marketing Officer at R6 Digital

Are you able to intuitively navigate the broad digital marketing landscape?
Are you confident that you are spending your marketing investment in the right channels?
Are your channels optimised to ensure maximum return on investment?

If you are not able to confidently answer ‘yes’ to any of these questions then this will be a session that you can’t afford to miss!

Michael Dogger (CEO of R6 Digital) and Stephen Hughes (Chief Marketing Officer of R6 Digital) collectively bring decades of storage and marketing experience and will be sharing many of their hard earned storage marketing strategies to share with you.

There will also be plenty of opportunity to ask questions, so come prepared to make the most of this time with industry leading experts.

This practical session will give you valuable tools and strategies that you can use to make better decisions about where you invest in your marketing for your storage business.   

 

About the speakers:

 

Michael Dogger
CEO at R6 Digital and Sitelink International

Michael has been in the Self Storage industry for more than 12 years.  With a background in Electrical Engineering, Finance and Telecommunications, Michael has brought varied experience to innovate the Self Storage Industry.  He wrote “RapidStor” – the world’s first online integrated move in procedure for storers that uses SiteLink’s API, used by leading Self Storage companies and pioneered the first mobile app for both Self Storage Access Control and Account Management.  

Michael is the CEO of SiteLink International and R6 Digital, Australasia's leading Self Storage Digital Agency.

Stephen Hughes
Chief Marketing Officer at R6 Digital

Stephen has over 15 years of experience in marketing spanning both traditional and digital channels, having worked with some of Australia’s most recognisable brands including News Corp and Budget Direct.

Stephen’s particular area of deep expertise lays in data driven marketing and leveraging data in the digital world to drive performance and engagement with customers.

He has been with R6 Digital for over a year and this has given him the opportunity to bring his mature marketing skillset to the self storage industry to further assist the R6 team in driving amazing results for our client.


 

OPTION 2: 
Team Welding
- An interactive experiential learning session on collaborative communication

Speakers:
Mark Loasby, Managing Director, Connect Communication
Patrick Eng, Executive Consultant, Connect Communication

There are many challenges facing teams that operate in an international environment. Differences in culture, personality, and language all play a part in determining how well a team functions. And that’s on top of the potential pressure of economic downturns, limited resources, deadlines,
competitors, and ambitious targets.


Any organisation that is poor in collaborating is likely to perform below its potential – creative thinking will be at a minimum and its business strategy likely to lag behind more innovative competitors.


This workshop aims to enable the participants to address these challenges, overcome the barriers - both perceived and real - and realise the opportunities of being part of a first class international team.

This is a 2-hour session focussing on building team engagement and developing collaborative communication. After discussion on how differing individual personalities and cultures within the team may impact communication, we will complete an experiential exercise. In this fast paced
activity, participants will:

 

  • Create awareness of the critical communication and ownership behaviours that individuals and the team will need to master in order to perform at a high level

  • Discover the importance of each team member’s role in achieving the result

  • Discover the behaviours that prevent effective communication, so critical in teams

  • Practice and build team skills necessary to improve the output of the team

You will learn to:

  • Achieve deeper understanding in less time

  • Build credibility

  • Improve accuracy and efficiency by “doing it right the first time”

  • Avoid misunderstandings

  • Improve morale

  • Create alignment

  • Deliver exceptional customer service, internally and externally

About the speaker:

Patrick Eng

Executive Consultant,  Connect Communication

Patrick is a veteran consultant in the communications training field. He provides counsel and advice for businesses wishing to improve not only business communication but also how they relate to a cross-section of customers, stakeholders, staff, and investors. Especially keen to coach individuals to help them navigate their own unique challenges, whether it’s learning how to handle the media, negotiations, presentations, or leading teams.

 

Background and Coaching Experience

Born and educated in Canada, he moved to London to work in financial services recruitment.

After a few years in London Patrick relocated to Shanghai, China to lead a U.S. search firm’s China business.  He recruited management staff and teams for the banking, legal, manufacturing and chemical industries until transferring to the company’s Hong Kong office.

He worked in brand and marketing communications agencies before joining the Connect team in 2013. His focus is on training and coaching presentation and persuasion skills to support each of his clients’ growth and performance.


 

OPTION 3: 
Nailing Phone & Online Sales for Self Storage, And The Psychology of Sales

Speaker:
Christel Land, #1 European Self Storage Sales Expert
  • Masterclass in phone sales: specific to dealing with inbound and outbound phone calls and how to make the most out of these enquiries and customers.

  • Masterclass in online enquiries: specific to dealing with customers who contact us via our website or email, and how to convert them.

  • The Psychology of Sales: all the ways that self-storage is different than many other industries and how we can/should adopt our sales approach to address these for maximum conversions.

About the speaker:

Christel Land

#1 European Self Storage Sales Expert

Christel has over 13 years’ experience in the self-storage industry, both as an operator and as a supplier. She has specific experience in marketing strategy, IT and management. She is the author of ‘The Cutting Edge of Self-Storage’ book series, with the first release in 2019 of ‘Sales & Service’. She is also a regular trainer and speaker for the European self-storage associations. She usually speaks on topics relating to sales, marketing, leadership and business growth. She does this drawing on her extensive professional and educational background in the growth of small and medium sized businesses.