Everywhere: Digital and Offline Marketing - Friends, Enemies or Frenemies?

Digital marketing is crucial for self storage - but should we devote our whole budget to it? How can we even tell how effective our marketing is? Do we have to choose between either online or offline marketing, or is that a false choice and can we make them work together? From data analytics and KPIs to social media micro influencers and traditional advertising, what works in the post-COVID era?