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AGENDA

Discover an action-packed schedule featuring industry leaders sharing their expertise, and interactive panel discussions on emerging trends exploring the latest innovations. Gain invaluable insights into operational efficiency, customer engagement, and sustainable practices. From keynote presentations to networking sessions, our comprehensive agenda offers something for everyone in the self storage business. Get ready to elevate your knowledge, expand your network, and seize new opportunities in this thriving industry. Check out the exciting lineup and secure your spot at the forefront of self-storage excellence.

20 MAY 2025 TUESDAY

Site Visit

1:00 pm
Quraz Komaba Todai Store
A flagship facility by Quraz, Komaba Todai Store offers a premium mix of storage solutions, including modern storage rooms, temperature-controlled wine cellars, and dedicated motorcycle garages. Designed for urban users seeking secure and specialised storage, this location represents the evolving landscape of high-quality self storage in Japan.
RootStorhub Kamikitazawa
Blending storage with hospitality and convenience, RootStorhub Kamikitazawa features a warm, inviting interior and a dedicated meeting room for business or personal use. This facility reflects the growing trend of self storage as a community-oriented service, providing a seamless experience for customers who seek both storage and shared spaces.
AreaLink (Container Facility) Setagaya Kasuya
A glimpse into the latest container-style storage, this innovative outdoor self storage facility offers a flexible, accessible, and cost-effective solution for urban storage needs. The site includes dedicated motorcycle storage units, catering to Japan’s strong motorbike culture and highlighting the adaptability of container-based storage.

OPENING COCKTAIL SPONSORED BY PTI

20 MAY 2025 EVENING

6:00 pm

Opening Cocktail

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D1 EXPERIENCE NIGHT
SPONSORED BY DIGITAL FIRST

20 MAY 2025 EVENING

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7:30 pm

Experience Night

21 MAY 2025 WEDNESDAY- CONFERENCE DAY 1

MORNING

9:00 am

Official Opening and Welcome

Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)

Tokuo Yoshida
Representative Director, Rental Storage Association

9:17 am

Global Heads of Self Storage Associations Photo Time

Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)

Tokuo Yoshida
Representative Director, Rental Storage Association

Paola Barraza
Events and Membership Manager, FEDESSA

Cesare Carcano
President, AISI (Associazione Imprese Selfstorage Italiane)

09:22 am

KEYNOTE
Cris Burnam, CEO, StorageMart

Cris Burnam
CEO, StorageMart and Manhattan Mini Storage

10:00 am

PANEL DISCUSSION
If I know then what I know now:
What would you have done differently?

Panelists: 
Cris Burnam

CEO, StorageMart and Manhattan Mini Storage


Paul Fahey
Chairman, StorageWorld

Robert Madsen
President
Canadian Self Storage Association & U-Lock Mini Storage


Moderator: 
Stephen Spohn
CEO, Quraz

11:00 am
Exhibition Time!
Coffee Break
sponsored by Arealink
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11:30 am

Multi-National Expansion: Federico Rolz
From Small Operator to Multi-National Operator

Federico Rölz
CEO, Mr [B] Storage

12:00 pm

PANEL DISCUSSION
Buildout: Optimising Rentable Area

Panelists:
Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)


Michael Hagbeck

Group non-Executive Chairman, StorHub

Satoru Abe
Representative Director, Sanei Planning Co.

Yaya Leung
Marketing Manager, FCX


Moderator: 
Jes Johansen
Co-Founder & CEO, Storefriendly Mgmt

12:30 am

Modern Security Technology: Future considerations including product compliance and testing

Brad MacDonald
Head of Support, PTI Storage Security

12:45 pm
Bento Buddies at Expo 2025!
Exhibition
Time!
Lunch at the Exhibition
sponsored by Shook Lin & Bok
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AFTERNOON

2:00 pm

PANEL DISCUSSION
Unstaffed: Your Practical Guide to Self Serve Self Storage

Intro Speaker: 
Michael Dogger
CEO, R6 Digital and Sitelink International


Panelists: 
Akiyasu Shimizu
Director of Business Development Division
and General Manager of Tokyo Branch
Ambitious


Hiroaki Yokoi
Executive Director, Root Storhub

Moderator: 
Michael Dogger
CEO, R6 Digital and Sitelink International

2:50 pm

Football Strategies for Self Storage:
Attack, Defend, and Dominate. Shall We Play?

Alberto Serranno Rivas
CEO and Founder, Trasteros Plus

3:15 pm
Exhibition Time!
Coffee Break

sponsored by Arealink
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3:45 pm

PANEL DISCUSSION
Digital Marketing: HEY! OLD PEOPLE! LISTEN UP!

Intro Speaker: 
Chris Oosthuizen
CEO, Digital First and CMO, Stor-Age Property REIT Ltd


Panelists: 
Chris Oosthuizen
CEO, Digital First and CMO, Stor-Age Property REIT Ltd

Hamzah Mango
CEO & Founder, Easy Storage Jordan

Hironaga Yai
Head of Strategy & Digital, Edelman Japan

Yoichiro Urashi
Global Marketing Group Head, ADK Marketing Solutions


Moderator: 
Benjamin Holt
Marketing Director, Quraz

4:25 pm

Your Security System Just Got Smarter:
Real-Time Threat Detection with Local AI

Terry Ku
Co-founder, EliteSys

4:40 pm

PANEL DISCUSSION
Investing in Storage Tech: 
Ensuring a Competitive Advantage

Panelists: 
Martin Wild
Co-founder and Manager Director, KINNOVIS


Miles Davison

CEO, Storeganise

Sean Qin
Founder and CEO, Koala Self Storage

Thiago Cordeiro
Co-founder and CEO, GoodStorage


Moderator:
Paola Barraza
Events and Membership Manager, FEDESSA

SELF STORAGE AWARDS ASIA 2025 GALA DINNER

21 MAY 2025 EVENING

6:30 pm

Self Storage Awards Asia Dinner 2025

The Grand Hall

6pm          Cocktail at Exhibition
6:30pm    Dinner Starts

9:30pm    Dinner Finishes

22 MAY 2025 THURSDAY- CONFERENCE DAY 2

SELF STORAGE ASSOCIATION ASIA
ANNUAL GENERAL MEETING

MORNING

8:00 am
MEMBERS ONLY

SSAA AGM

22 MAY 2025 THURSDAY- CONFERENCE DAY 2
INVESTOR FORUM

MORNING

9:00 am

Welcome to Day 2

Andrew Work
Executive Director, Self Storage Association Asia

9:10 am

KEYNOTE
Japan's Future; Asia's Future?
The Big Picture with William Pesek

William Pesek
Author & Economist

9:50 am

PANEL DISCUSSION
Capital for Self Storage in Japan 2025

Panelists: 
Ihao Tei
Head of Investment, Japan Group of StorHub Management

Jiro Arakawa

CEO, Storage Oh

Junichi Kimura
CEO, Palma

Tan Lai Seng
Senior Adviser, Extra Space Asia (Japan)


Moderator: 
Koji Naito
Research Director, Capital Markets, Jones Lang LaSalle

10:30 am
Exhibition Time!
Coffee Break

sponsored by Arealink
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11:15 am

PANEL DISCUSSION
Capital Light VS Capital Intensive: 
Which Model will Prevail in Japanese Self Storage? 

Panelists: 
Ayana Ogawa
CEO, Oliver

Hidenaga Suzuki
Director, Japan Trunkroom

Makiko Hirota
US Hirota


Moderator: 
Dan Morisaku
Head of Business Promotion, Ichigo

12:00 pm

PANEL DISCUSSION
Japan's Heavyweights Weigh In:
CEO Plans to 2035

Panelists: 
Hirokazu Kawabata
President, Root StorHub

Hiroyuki Fujii
Founder, Keiyo Butsuryu

Nobunari Tokunaga
CEO, Ambitious

Yasuo Harigawa
COO, APAC, Quraz Group


Moderator:
Taku Ozora
Senior Director, Department2,

Valuation Advisory & Consulting Services
CBRE K.K

12:40 pm
Bento Buddies at Expo 2025!
Exhibition
Time!
Lunch at the Exhibition
sponsored by Shook Lin & Bok
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AFTERNOON

2:00 pm

How to Leverage AI to reduce Payroll and Overall Expense Load Without Compromising the Value to your Clients and Staff

Scott Meyers
Founder, Self Storage Profits Inc. 

2:40 pm

PANEL DISCUSSION
Reshaping Self Storage Through Institutional Investment

Panelists: 
Keiri Custodio
Managing Director, Fremont Realty Capital


Kevin Chan

Chairman, Storefriendly

Michael Cocozzo
Senior Vice President | Portfolio Management | Real Estate
Brookfield Asset Management


Patricia Goh
CEO, Southeast Asia and Head, Wellness and Self-Storage
CapitaLand Investment


Raju Ruparelia
CEO, StorHub


Moderator:
John Tan
Partner, Shook Lin & Bok

3:20 pm

Saudi Arabia: The Next Frontier

Yazeed Bin Hamri
CEO, Makhzny Self Storage

3:40 pm
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Exhibition Time!
Coffee Break

sponsored by Arealink

4:10 pm

Debate
Making it Pay: A Debate

Helen Ng
CEO, General Storage Company (Lock+Store, The Store House)

Frank Harrison
CIO, APAC, Quraz Group

Moderator:
Andrew Work
Executive Director, Self Storage Association Asia

SELF STORAGE AWARDS ASIA 2025 CLOSING COCKTAIL

22 MAY 2025 EVENING

4:50 pm

Closing Cocktail sponsored by NTL

The Grand Hall Exhibition Hall

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