Chris Oosthuizen

If you're looking to unlock real value in self storage, beyond just square metres and steel doors, Chris Oosthuizen is someone you want in your corner.

As CMO of Stor-Age Property REIT, Chris has helped build one of the most recognisable self storage brands in emerging markets, taking it to REIT status and driving its expansion to over 100 stores, including third-party managed and JV models. He understands how to position, scale and monetise storage assets — whether freehold, leasehold or management contract.

Chris also leads Digital First, a specialist marketing agency born out of a simple but powerful insight: most operators underestimate the impact of world-class digital execution. Digital First helps operators fill units, grow revenue and drive asset performance through a blend of data-led marketing, conversion optimisation and hands-on sector expertise.

What sets Chris apart is his investor mindset. He speaks the language of occupancy, RevPAM, cost of acquisition and NOI. But he’s also highly intuitive when it comes to the softer elements of the industry — brand equity, customer lifetime value and localised market strategy.

If you're scaling, investing, or looking to optimise performance across your portfolio, Chris knows how to turn potential into performance. No fluff — just a proven track record of helping self storage assets outperform expectations.