Leona is Head of Marketing and Customer Experience at General Storage Company (Lock+Store Singapore and Malaysia, The Store House Hong Kong). She has more than 15 years of in-house, agency, government and independent experience in corporate communications, digital marketing and customer relationship management in the healthcare, self-storage and technology sectors. Before joining General Storage Company, she was Communications Lead at Assurity Trusted Solutions, a wholly owned subsidiary of Singapore’s Government Technology Agency and the appointed Industry Engagement Office (IEO) for Singpass APIs. She worked closely with the IEO team to generate leads and forge strategic partnerships within the Fintech industry to support Assurity’s B2B marketing strategy. She also led the project to revamp Assurity’s website. Leona has a Masters in Qualitative Research Methods from the University of York, United Kingdom and a Masters in Multilingual Web Communication from the University of Strasbourg, France.